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The web page thecirculator.com states the following, "ENTER YOUR E-MAIL ADDRESS TO GET A FREE FOUNTAIN." We saw that the website also stated " Is a major breakthrough which redefines pool water care." It also said " Cloudy pool water and algae can be the result of poor circulation in your pool. The patented One and Only Circulator. In addition to the more efficient distribution of chemicals, this powerful circulation promotes even distribution of heat - faster heating and less evaporation means money savings to you." The header had remove algae from swimming pools as the highest ranking optimized keyword. This keyword is followed by remove algae from pool, swimming pool maintenance products, and remove cloudy pool water which isn't as urgent as remove algae from swimming pools. The other words thecirculator.com used was reduce pool water heating costs.